If you are looking to take your first step in the world of creating video content, only a few platforms come close to YouTube. YouTube by Google is one of the fastest-growing video-sharing platforms that have made quite an impression on the youth of today. This platform’s ability to offer a wide variety of audiences has made it the most used video platform for businesses and content creators alike.
This growth in popularity has also led to the saturation of this market. Content creators from all over the world are uploading their videos in the hope of gaining views, likes, and subscribers. In such a cutthroat market, it is not at all easy to make a name for yourself.
The only way you can secure a position in this market is by making original and enticing content that will help you stand out from the crowd. Learning to edit your videos and publishing your content is an amazing way to refine your skills as a storyteller.
While practice is surely important, there are some easy tips, which, when followed, can help you jumpstart your channel, giving you an even playing ground with the big names in this industry. Further mentioned in this article are some tips that can help you build an audience and edit your videos to look more professional.
What Are Some Features of a Good YouTube Video?
Before you dive into understanding how you can edit a good video, you must learn the essential features of a good YouTube video. You should always start by deciding on a target audience. It goes without saying that all viewers do not have the same tastes or even interests when it comes to content. You have to find your niche that relates to your content and appreciates it.
The best way to attract your target audience is by following in the footsteps of an already popular creator and how they have grown their base. Starting from the style of writing descriptions to the keywords being used and even how they edit their videos are all important aspects of growing in the industry. This does not mean you follow their every action and style. You should always remember that originality is the most important in any creative industry.
With this in mind, the next step is to start planning your content. For instance, if you are a food blogger, it is best to start testing recipes that you might share. This will allow your recipe to be camera when the day finally comes to shoot. Always try and make your content valuable and unique. Audiences automatically gravitate towards content that brings something new to the table. Only after you have a good idea that is novel to your channel should you go ahead with recording and shooting.
Some Editing Tips To Help You Make the Best YouTube Video
Once you have covered the bases mentioned above and finished shooting, you are ready to edit your video. As far as the content goes, you should make it as crisp and entertaining as possible. The sign of a great editor is when they know exactly what their viewer wants, not a second less or more.
1. Keep Your Timeline Simple:
The most common mistake beginners make is cluttering their timeline with unnecessary video clips. This often distracts the viewer, and they will end up clicking on another video. Your main motive should be to keep the viewer on the edge of their seats at all times. More than selling your content, you should worry about retaining your viewer’s attention throughout the video. Energetic and snappy cuts are often a preferred choice by viewers.
2. Use Easy Editing Software:
More than your editing skills, what matters is the kind of YouTube Video Editor you use. With the recent boom in this industry, you will find a number of editing software in the market. Not all will suit your requirements, at least when you are just starting out. While the majority of the editing programs are made for professionals, it requires a lot of skill and practice to be fluent in such software.
Nevertheless, this does not mean there is no way out. Editing programs like InVideo have designed their interface and tools, especially for content creators beginning their journey. While you will find most of the pro tools in this program as well, it is a lot easier to use, and the interface is much more intuitive, making it easier to learn.
3. Add More Transitions and Templates:
In certain editing programs, you will find pre-installed templates and transitions, which makes making intro videos or even cutting your video a lot simpler. With just simple steps, you can take your video to a professional level. Using a lot of transitions and texts can make your video more crisp and understandable respectively. This not only allows you to reach a larger audience but also makes your video more accessible.
4. Add Relevant Music
Sound is also an important consideration while editing videos. Finding a royalty-free sound that actually fits the mood of your video can be quite a task. To your relief, programs like InVideo have included a whole library for you to choose from. Each sound is categorized genre-wise and can be easily found. All in all, you do not have to worry about learning the intricacies of editing software to make your video look professional anymore.
To sum this article up, creating content is very subjective. Starting from the subject you choose to how you want to color and cut your video, all of it depends on your personal taste. While there are certain basic norms of editing, there is no hard and fast rule to how it should be.
If you think your content is appealing enough and will relate to your target audience, you have done a perfect job. Always remember to pay attention to the kind of video editor you choose. With a capable and user-friendly editor, creating your content will be a breeze.
Elora is PR and Outreach Manager at Crunchoid Inc. Outside of work, Elora enjoys Flywheel, tacos, the tennis, and adventuring around the globe.