Making a strong introduction video for your Youtube channel or your business is an important way to help potential viewers decide whether or not to check out your content. In this guide, we’ll go over the basics of what makes a great intro, and offer some tips on how to create one yourself. Keep in mind that there’s no one “right” way to do things, so feel free to experiment until you find what works best for you!
Introduce yourself and your niche
This is the most basic component of any intro video. People need to know who you are, what your channel is about, and how they can contact you if they have any questions. Be careful not to be too self-promotional, though! If someone just wants to watch your videos instead of being sold on them, an intro that focuses too much on yourself or your business might give them pause.
How you introduce yourself is up to you – it’s a chance for you to show off your personality! Some creators use their own voice while others prefer to have friends or employees do the talking. It doesn’t matter which approach you choose as long as the underlying information is conveyed accurately. This text should go right at the beginning of the video so viewers know what they’re in for right away.
Explain what your video is about
After your intro, you should give a quick summary of what topics you’ll be covering. This is useful particularly if you have multiple channels that cover different subjects or genres. It gives people an idea of whether or not watching your videos would be relevant to them and allows them to skip past content that doesn’t interest them if they want to. If there’s anything surprising, enticing, or otherwise noteworthy about your channel, this is a great place to mention it! Many creators like to keep their intros simple by including only one sentence summarizing their overall content (e.g.: “We make funny gaming videos!”) but feel free to get creative if you’re feeling inspired!
How can people contact you?
Regardless of whether or not they choose to follow your channel, it’s often beneficial for new viewers to know how they can reach you in case they need clarification on something or want to ask a question. This information needs to be included in the video itself, which means that the most common option is for creators with existing businesses is to include their email address in the video description. If you don’t have an established business already, social media links are usually a good alternative. Don’t forget to make your profile public so that people can message you without needing an account themselves!
State the purpose of your video
If you don’t let people know what they’re going to get out only for the viewer but also for search engine optimization: it’s much more likely that your videos will show up in relevant searches if you mention keywords and topics that people might be searching for within the first few seconds of the video!
Be clear about why someone should watch this video instead of other similar ones. If you can offer a unique perspective, this is a great time to say so! There’s nothing wrong with mentioning other creators or brands as comparisons if it helps convey what sets your content apart from theirs. However, feel free to leave them out if doing so would make your intro more concise.
Tell viewers what to expect in the rest of the video
It’s always a good idea to give people an idea of what they’re about to click on before they decide whether or not to watch. This can be done by telling them the rough length of the video (e.g.: three minutes), which lets them know if it’s worth their time and/or bandwidth, and also gives you a chance to mention anything that might make the video particularly interesting or entertaining. If there will be any difficult topics covered in the video, mentioning this could encourage someone who might otherwise feel uncomfortable watching it to check out your content after all! Remember: reasonable expectations go a long way toward making audiences happy.
Thank viewers for their time
A simple “thank you” is a good way to close out an intro. If you’re feeling especially grateful, you can include a call-to-action inviting new viewers to subscribe! However, it’s crucial that this section is short and sweet if it’s going to be included as part of the first few seconds of your video – long thanking sessions are likely to be skipped over by impatient viewers.
Shoot your video in a well-lit area with a plain background
While they don’t have to be perfect, videos with high production quality are more likely to be shared and get views. Low-quality video is unlikely to go anywhere fast. Here are some tips for shooting a great intro:
- Use a tripod or another stable surface to hold your camera steady! It may take you longer to set up your video, but it will be worth the peace of mind when you know that your footage isn’t going to have any shaking.
- Use a plain backdrop for your video! There’s nothing wrong with incorporating objects into your frame if they add value, but it’s best to keep the background as simple as possible so that viewers don’t feel distracted.
- Shoot in a well-lit area. It’s better to turn on too many lights than not enough!
What are the most important things to know?
Many intros include a “quick tips” section where creators share useful knowledge with their audience in an easily digestible format. This is often helpful for people who are new to your topic but can also be useful for experienced viewers if you have something truly unique or insightful to share that isn’t already widely known among your fans. Again, it’s up to you whether this information needs to be conveyed upfront, mid-video, or at the very end of the video – just make sure not to bury it!
If all else fails…
Remember that you can always edit later on if necessary! You should also learn how to compress a video without losing its quality — minimalistic intros in particular are often better when they’re kept short and simple. You don’t need to get everything perfect during your first attempt – as long as the bulk of the information gets across, you’ll be golden.